Advertisements are the
integral part of humans, aren’t they? We have all grown up
watching various advertisements, of all sorts – funny, serious,
filled with dark humor and so on. Today, the scenario is
completely changed. We are busy in our corporate lives, trying
to find the perfect equilibrium between office life and personal
life. Every customer that we target is just like us. He travels
by metros, trains, and aircrafts as what his job dictates. This
is exactly where the best use of digital signage lies. It works
two-way – the customer/user gets entertained and your sales
WHAT ARE DIGITAL SIGNAGES
The very basic Wikipedia definition of Digital Signage says
Digital signage is a sub-segment of signage. Digital signs use
technologies such as LCD, LED and Projection to display content
such as digital images, video, streaming media, and information.
They can be found in public spaces, transportation systems,
museums, stadiums, retail stores, hotels, restaurants, and
corporate buildings etc., to provide way finding, exhibitions,
marketing and outdoor advertising.
You can’t drive down the road, walk into a restaurant, head to an
airport, and even go a school anymore without seeing digital
CREATIVE WAY OF USING DIGITAL SIGNAGES IN HYDERABAD
Digital signage is often used as a tool for displaying important
brand messages or raising brand awareness. Here are some
creative uses that will ensure the optimum usage of digital
Entertainment : Entertained
customers are vital for up scaled sale. Almost every office has
a waiting room. It is one of the best places to bring digital
signage in use. You can replace cable with family-friendly
entertainment content and make sure your brand isn’t associated
with offensive shows or competitor advertisements.
SALE! SALE!SALE! : Digital
signage are a great way to inform your customers about the
upcoming sale. It is a tool used to create urgency regarding the
latest promotion of the service or product. You can put up
digital signages across major roads of the city. It makes people
aware of this big step from your side.
PROVIDE INFORMATION TO CUSTOMERS :
Knowledge imparting short videos are one of the major
usages of digital signage. For example, a dentist office might
run a video on the proper way to brush your teeth. Nothing about
that leads to direct revenue for the practice, but it does help
create a positive brand experience for the customer.
In all these instances, content plays an important role. You
should focus on creating original content to yield maximum
benefits of digital signages.